I’m going to be speaking on a couple of upcoming panels about crowdfunding, so I thought I’d share some statistics about Patreon, and my Composer Quest patronage. Hopefully these stats will give you a little insight if you’re thinking about launching your own Patreon project.
Kickstarter vs. Patreon
2013
- Kickstarter: $480 million pledged, 19,911 projects successfully funded
- Patreon: $259,000 pledged to creators
2014
- Kickstarter: $529 million pledged, 22,252 projects successfully funded
- Patreon: Over $10 million pledged to creators
As of April 10, 2014, Patreon had 15,000 creators and 50,000 patrons
Patreon Pledging Stats
From all Patreon users, as of September 26, 2014
- $1 pledges account for 33% of all pledges (and 5.2% of earnings)
- $5 pledges account for 22% of all pledges
- $10 pledges account for 10% of all pledges (33% of earnings from $5 and $10 combined)
- $10 pledges and below account for 90% of all pledges (50% of earnings)
- $50+ pledges account for 2% of all pledges (26% of earnings)
- $100+ pledges account for 0.65% of all pledges (15% of earnings)
My Patreon Stats
Patronage of the Composer Quest podcast, as of January 21, 2015
Total Patreon patrons: 37
- $3/episode reward: 10 patrons (3 donated more than $3/episode)
- $2/episode reward: 9 patrons
- $1/episode reward: 10 patrons (1 donated more than $1/episode)
- Chose to receive no reward: 8 patrons (donations range from $0.05/episode to $10/episode)
Before setting a goal (86 patrons or $150 per episode to create Season 4 of my podcast):
- 16 patrons joined (over the course of ten months)
- Average donation of new patrons: $1.75/episode
After setting a goal:
- 21 patrons have joined (over a month and a half)
- Average donation of new patrons: $2.62/episode
- One patron upped his donation from $3 to $10
Out of my 37 current patrons on Patreon, what was their first interaction with me?
- Friends from before I started the podcast (11 patrons)
- Met at a Composer Quest event (1 patron)
- Participated in a composing quest (6 patrons)
- Met through a Patreon pledge (6 patrons)
- Emailed me (2 patrons)
- Twitter (7 patrons)
- Facebook (3 patrons)
- LinkedIn (1 patron)
